Punch down the dough and transfer it to a lightly floured surface.
Roll the dough into a 10 x 20-inch rectangle.
Brush the surface evenly with the melted butter.
Sprinkle the cinnamon evenly over the butter.
Spread the cooled strawberry filling over the dough, leaving a small border around the edges.
Cut the dough into 12 equal strips.
Roll each strip individually and place them into a parchment-lined baking dish.
Cover the rolls and allow them to rise again until about 2½ times their original size, approximately 60 to 75 minutes.
Meanwhile, preheat the oven to 365°F (185°C).
Brush the tops gently with melted butter.
Bake for 20 to 25 minutes, or until the tops are lightly golden and spring back when touched.