In a large bowl, sift together flour and red velvet cake mix.

In another bowl, combine warm water and yeast. Let sit until foamy.

Add the yeast mixture to the flour mixture and mix using a dough hook until combined.

Transfer dough to a floured surface, knead well, and shape into a ball.

Place in a greased bowl, cover, and let rise in a warm place for 1 hour.

Punch down the dough and knead again briefly.

Roll out into a rectangle about ¼ inch thick.

Mix butter, brown sugar, and cinnamon until smooth, then spread evenly over the dough.

Roll the dough tightly lengthwise and cut into 1-inch slices.

Arrange in a greased baking pan and bake at 350°F (175°C) for 15–20 minutes.

Microwave white chocolate chips and cream for 90 seconds, stirring until smooth.

Pour glaze over warm rolls and serve.

These Red Velvet Cinnamon Rolls are soft, rich, and irresistibly delicious.